It’s been just a few days since the Australian dairy industry got its new mascot, peanut butter, but for the first time since the announcement, it’s starting to look like we’ve been given a choice.
We’re not choosing peanuts anymore.
A new study from the Australian Institute of Food Technologists (AIFT) found that when compared to the peanut butter mascot, there was no difference in the amount of peanuts eaten by adults in the nation.
It’s no surprise, then, that AIFT’s report, which analysed data from more than 6,000 adults in Australia, found that adults ate more peanut butter than peanuts on average, but also that people ate a little less of it when it was served cold or hot.
“It’s not really clear why people would choose the peanut-themed mascot, or what it would be like to have peanut butter in your mouth,” AIFt Senior Lecturer David O’Neill said.
“There is some evidence that the peanut mascot may be a bit less popular than peanut butter.”
But Mr O’Neil said it was a matter of taste, not economics.
“I would say that people might prefer the other flavours, so it’s not that people don’t like them, but they may prefer the flavour of peanut butter,” he said.
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